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How Ugg Went From West Coast Surf Shops to Billions in Sales

This post was originally published on this site

After a disappointing first year of sales, Ugg founder Brian Smith realized he was sending the wrong message to his target market. He swapped the company’s sleek ads for authentic surfing shots–and Ugg took off.

Small Business Operations

https://coo.systems/how-ugg-went-from-west-coast-surf-shops-to-billions-in-sales/

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